Finding the Client

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Networking

• This is where the majority of your clients will come from. Let your work and your reputation get you re-hired. Don’t fear the labor pool. Establish an attitude of collaboration and make friendships. The professional world is less competitive than you think.
• Online and in-person networking are both important. The ability to get work of social media is not to be underestimated.
• Have a business card and website ready. Both are imperative in today’s world.
• Make friends in film school. Seriously. You will work with them again.

You Go To Them

• Provide value for free. Who would say ‘no’ to that?
• Get overflow work from larger production houses or ad agencies.
• “White label” as a freelancer for a bigger company. You might not get credit, but they’ll give you consistent work.

In all of this, determine how much you want to be your own entrepreneur and how much you like someone else to bear the burden of responsibility at the end of the day. If you like to go home at 5:00 work for someone else.

The world of media production is a huge one and there are many potential “clients” who will require the services you provide. There’s always someone getting married or wanting to sell a home. Do your best in every project you put your name to.